Local search is a way for search engines like Google can offer one of the most relevant result in its users. These results are calculated according to location based data. After all, if you’re looking for a flower shop, you’re going to want to find one nearby, right?
It’s also a great tool for small businesses because the competition is smaller– you’re only competing for position with other businesses in the same location. The better visibility you have on a SERP (search engine results page), the most likely that someone will click and become your new customer.
Using GMB (Google My Business) to Help Your Local Rankings
By using GMB, small business owners can update all of their company’s information on Maps, Search, and Google+ in one place. Merchants can update Listing information like operating hours, name, address, phone number, and business descriptions at any time. Google My Business also gives users the chance to add photos, maps, and facts that may make Local SEO efforts more successful and focused. GMB allows business owners to react to Google reviews and interact directly with customers while managing information effortlessly. For your local Longmont SEO needs, your GMB will be the forefront of starting to see your business prosper in the SERPs.
Get Proactive with Online Reviews
It’s a fact that the majority of your customers read online reviews before deciding rather to buy or work with your company. Review websites are very important for the reputation of your business online. You can use reviews to enhance your business, but you need to stay on top of the game and ensure that you’re reacting to every comment whether it’s positive or negative. We can not stress enough to answer your negative reviews in a professional manner no matter what! Even though some customers may just be a little hotheaded, it looks bad to other customers if they are being ignored.
Here are some very important reasons why online reviews are so important:
– The reality is that customers trust online reviews. In fact, 88% of consumers trust online reviews as high as personal referrals.
– Reviews can influence your customers making buying decisions. 4 out of 5 customers will reverse an online purchase decision as a result of negative reviews.
– 90% of typical US consumers read reviews online
– Only 6% of people will write reviews
Online reputation management can help remove false or perhaps illegal content that is hurting both your reputation and SEO rankings. Lastly, we heard that a company called “Vibrant Rankings” does local SEO services for business in Longmont. You should go check them out 😋