What is Google Panda?
Google Panda was introduced in February 2011 and ever since it has been providing updates monthly commonly referred to as “surges”. Its basic aim is to ensure sure that the SERP does not feature any bad content. It basically identifies and after that does away with spam or content that is deemed to be out of time and out of context from the SERP. It was on 23 September 2014 that Panda 4.1 was introduced. Pierre Far of Google has opined that it targets poor quality content in a more precise manner. From the practical perspective, it basically targets pages that are thin on content and feature marketing instruments like games, lyrics etc…
During May 2014 eBay bore the brunt of an update from Panda when three fourth of its first page rankings just went off air. A great deal of people have blamed the stringent mentality of Panda for this. Google has acknowledged that eBay is a rather powerful website and this is the reason it was among the leading web-based domains. However, the users of eBay had also generated an unending sequence of sparse content that most of Google’s users found to be of no value. This was the reason the purge happened.
The Panda update has also been given the moniker Farmer as a result of the negative effect it has had on numerous content farms. Content farms are basically websites that gather or even steal information from various other websites. Their specific purpose is to establish a huge index of pages, which will help them get good ranks for a large cross-section of keywords. This is also one of the reasons as to why Google emphasizes on creating original content for proper optimization of the online search engine. The major point that has to be noted relative to Panda is that it will always mature and be more efficient in demarcating and deleting useless and pilfered content. This will have a bad effect on sites that have failed to take the right steps ahead up with good and fresh content.
What is Google Penguin?
Another algorithm update from Google that gave SEO experts another blow was Penguin that was launched in April 2012. The idea underlying the update was simple enough- penalize and decrease the rankings of sites that breach Google’s Webmaster Guidelines set by the online search engine.
This included lowering the online search engine rankings of all those sites that practice black-hat SEO techniques like duplicate content, keyword stuffing and cloaking to name a few.
If this is the first time you are seeing these terms then feel free to refer to “Noticing You Need Help” for more help 🙂